What tools and strategies do Amazon PPC consultants typically use?
Amazon PPC consultants typically use tools like Amazon Advertising Console, Helium 10, Jungle Scout, and Sellics to optimize campaigns. These tools help with keyword research, bid optimization, performance tracking, and competitor analysis. Consultants develop strategies like setting up targeted campaigns, refining ad copy, and utilizing Sponsored Products, Brands, and Display ads to maximize visibility and sales. They focus on analyzing metrics such as ACOS (Advertising Cost of Sales) and ROAS (Return on Ad Spend) to optimize performance. Paperub makes it easy to hire Amazon PPC consultants with expertise in these tools and strategies to ensure your ad campaigns achieve success.